A ranar 14 ga Disamba, 2022, kungiyar Yingtong da Kantar kasar Sin sun gudanar da taron manema labarai ta yanar gizo na "Jagorancin Ruwa · Samar da Sauyi" - Farar Takarda Binciken Masana'antar Turare ta 2022 (wanda ake kira White Paper 3.0) a birnin Shanghai.Farar takarda mai lamba 3.0 kan masana'antar turare ta kasar Sin da aka fitar a wannan karo, nazari ne mai zurfi da zurfi da Yingtong da Kantar suka yi tare ta hanyar hada sabbin bayanan masana'antu da bayanan binciken masu amfani, kuma wannan ne karo na farko da Yingtong ya yi hadin gwiwa da gida da waje. masana.Mr. Jean-Claude Ellena, Mista Johanna Monange, Wanda ya kafa Maison 21G, Ms. Sarah Rotheram, Shugaba na Creed, Mr. Raymond, Wanda ya kafa DOCUMENTS, Santa Maria Mr. Gian Luca Perris, Shugaba na Novella, Mr. CAI Fuling , Mataimakin shugaban kungiyar Asiya Pasifik na Lagardere, da sauran su duk sun halarci hirar yayin da ake rubuta farar takarda 3.0, ta yadda sabuwar farar takarda 3.0 za ta iya mai da hankali kan kasuwar turare ta kasar Sin daga mahangar manufa da cikakkiyar fahimta.A cikin zurfafa nazarin abubuwan da suka sa a ciki da waje, da kuma bukatar sauye-sauyen masu amfani da Sinawa na amfani da turare, da fahimtar yanayin ci gaba da alkiblar masana'antu a nan gaba, domin ba da wata ma'ana mai ma'ana ga masana'antu don gano sabon yanayin tattalin arzikin kamshi. .Taron ya kuma jawo hankalin shugabannin masana'antar kamshi, abokan kasuwanci, kafofin watsa labarai na yau da kullun da masu bin masana'antu don saduwa da kan layi da shiga cikin taron.
Manyan sunaye sun taru, zurfin fassarar kowane zagaye
A wurin taron, Ms. Lin Jing, babbar mataimakiyar shugabar kungiyar Yingtong, ta gabatar da jawabin bude taron, mai zurfin nazari kan yadda kasuwar turare ta duniya ke fuskanta a halin yanzu, da ke fuskantar tasirin annobar da kuma matsalolin gudanarwa.Madam Lin Jing ta ce a karkashin yanayin da ake ciki yanzu, tsarin samar da kayayyaki a duniya na fuskantar gwaji mai tsanani.Ko da yake wani mataki na tabarbarewar tattalin arziki ya haifar da wani tasiri a kasuwannin kayan kwalliya da na turare, idan aka kwatanta da kashi 50% na yawan shigar kayan kwalliya, yawan shigar da kayayyakin turare a kasuwannin kasar Sin a halin yanzu ya kai kashi 10%.Sabili da haka, na yi imanin cewa har yanzu kayayyakin turare suna da isasshen sarari da kuma babbar kasuwa a kasar Sin, kuma ina fatan in kara fahimtar da abokan hulda a masana'antar turare a nan gaba.
(Lin Jing, Babban Mataimakin Shugaban Kungiyar Yingtong)
Sa'an nan Mr. Li Xiaojie, babban darektan bincike na Innovation & Abokin Ciniki na Kantan China, da Madam Wang Wei, babban jami'in gudanarwa na kungiyar Yingtong, sun yi cikakken fassarar haɗin gwiwa game da abubuwan da ke cikin White Paper 3.0.
Tun daga karshen mabukaci, Mr. Li Xiaojie ya yi zurfin fassara sauye-sauye da yanayin masana'antar turare ta kasar Sin, ya kuma gabatar da wani muhimmin jawabi mai taken "Juyin Juyin Tushen Sinawa a shekarar 2022": A cikin yanayin rashin tabbas, rashin tabbas, sarkakiya da rashin tabbas. Yanayin macro, rayuwa da cin abinci na jama'a su ma suna ci gaba da shafar su, amma idan aka kwatanta da kasuwannin duniya, masu amfani da kasar Sin har yanzu suna bayyana kyakkyawan fata game da hasashen tattalin arziki na gaba.Salon masu siyar da kayayyaki na kasar Sin, tsarin amfani da kayayyaki har ma da tsammaninsu na samfur ya canza.Masu cin kasuwa suna bibiyar keɓantacce mai ma'ana a cikin zukatansu kuma suna fatan nuna ɗanɗanonsu ta hanyoyi da dabara.Hakanan akwai sabbin canje-canje a cikin halayen amfani da turaren ƙona turare, waɗanda galibi suna nunawa ta fuskoki biyar: masu amfani da turaren wuta, ƙimar motsin rai, fifiko don “tsaftataccen kayan ado”, ƙimar motsin rai da wuraren tuntuɓar bayanai na omnichannel.
(Li Xiaojie, Babban Daraktan Bincike, Innovation & Kasuwancin Kwarewar Abokin Ciniki, Kantar China)
Lokacin aikawa: Dec-10-2022