Ma Kekemapa 14, 2022, ua hui pū ʻo Yingtong Group a me Kantar China i ka ʻaha kūkākūkā pūnaewele o "Leading the Tide · Creating Change" - 2022 Chinese Perfume Industry Research White Paper (i kapa ʻia ʻo White Paper 3.0) ma Shanghai.ʻO ka Pepa Keʻokeʻo 3.0 ma ka ʻoihana ʻala Kina i hoʻokuʻu ʻia i kēia manawa he loiloi piha a hohonu i alakaʻi pū ʻia e Yingtong a me Kantar ma o ka hoʻohui ʻana i ka ʻikepili ʻoihana hou a me ka ʻikepili noiʻi mea kūʻai aku, a ʻo ia ka manawa mua no Yingtong e hui pū me ka home a me ka ʻāina ʻē. poe akamai.ʻO Mr. Jean-Claude Ellena, Mr. Johanna Monange, Mea Hoʻokumu o Maison 21G, Ms. Sarah Rotheram, Luna Nui o Creed, Mr. Raymond, Mea Hoʻokumu i DOCUMENTS, Santa Maria Mr. Gian Luca Perris, Luna Nui o Novella, Mr. CAI Fuling , Hope Pelekikena o Asia Pacific o Lagardere Group, a me nā mea ʻē aʻe i komo i ka hālāwai ninaninau i ka wā o ke kākau ʻana i ka Pepa Keʻokeʻo 3.0, i hiki ai i ka pepa Keʻokeʻo hou 3.0 ke nānā aku i ka mākeke ʻala Kina mai kahi hiʻohiʻona ʻoi aʻe.ʻO ka nānā ʻana i nā manaʻo o loko a me waho a koi i nā loli o nā mea kūʻai aku Kina no ka ʻai ʻana i ka mea ʻala, ka ʻike i ke ʻano hoʻomohala a me ke alakaʻi o ka wā e hiki mai ana o ka ʻoihana, i mea e hāʻawi ai i kahi kuhikuhi waiwai no ka ʻoihana e ʻimi i ke ʻano hou o ka hoʻokele waiwai olfactory. .Hoʻokomo pū ʻia ka hanana i nā alakaʻi ʻoihana ʻala, nā hoa ʻoihana, nā media mainstream a me nā mea hahai o ka ʻoihana e hui pūnaewele a komo i ka hanana.
ʻO nā inoa nui i hōʻuluʻulu ʻia, ka hohonu o ka wehewehe ʻana
Ma ke kahua o ka hālāwai kūkā, ua hāʻawi ʻo Ms. Lin Jing, ka Hope Pelekikena nui o Yingtong Group, i kahi haʻiʻōlelo wehe, ka nānā hohonu ʻana o ka mākeke ʻala honua i kēia manawa e kū nei i ka hopena o ka maʻi ahulau a me nā pilikia hoʻokele.Ua ʻōlelo ʻo Ms. Lin Jing, ma lalo o ke kaiapuni o kēia manawa, ke kū nei ke kaulahao lako honua i kahi hoʻāʻo koʻikoʻi.ʻOiai ua hoʻohaʻahaʻa ʻia kekahi ʻano o ka hoʻokele waiwai i kekahi hopena i ka mākeke a me nā mea ʻala, ke hoʻohālikelike ʻia me ka 50% penetration rate o nā mea hoʻonaninani, ʻo ka helu komo ʻana o nā huahana ʻala i ka mākeke Kina he 10% wale nō.No laila, ke manaʻoʻiʻo nei au ua lawa ka nui o nā huahana ʻala a me ka nui o ka mākeke mākeke ma Kina, a ke manaʻo nei au e hoʻohauʻoli me nā hoa hou aʻe i ka ʻoihana ʻala i ka wā e hiki mai ana.
(Lin Jing, Hope Pelekikena Nui o Yingtong Group)
A laila, ua hana ʻo Mr. Li Xiaojie, Luna Hoʻokele noiʻi nui o ka ʻoihana Innovation & Customer Experience o Kantan China, a me Ms. Wang Wei, Luna Hoʻokele o Yingtong Group, i kahi wehewehe kikoʻī o nā mea o ka White Paper 3.0.
E hoʻomaka ana mai ka hopena o ka mea kūʻai aku, ua wehewehe nui ʻo Mr. Li Xiaojie i nā loli a me nā ʻano o ka ʻoihana ʻala ʻo Kina a hāʻawi i kahi ʻōlelo koʻikoʻi i kapa ʻia ʻo "The Evolution of Chinese Perfume Consumers in 2022" : Ma ke ʻano o ka volatility, uncertainty, complexity and ambiguity of ʻO ke kaiapuni macro, ke ola a me ka ʻai ʻana o ka lehulehu e hoʻopilikia mau ʻia, akā ke hoʻohālikelike ʻia me ka mākeke honua, hōʻike mau nā mea kūʻai aku Kina i nā manaʻolana maikaʻi aʻe no ka ʻike waiwai e hiki mai ana.Ua loli pū ka nohona o nā mea kūʻai aku Kina, nā ʻano hoʻohana a me kā lākou mau manaʻo no nā huahana.Ke ʻimi nei nā mea kūʻai aku i ka ʻokoʻa ʻē aʻe i loko o ko lākou puʻuwai a manaʻolana e hōʻike i kā lākou ʻono ma nā ala maʻalahi a maʻalahi.Aia kekahi mau hoʻololi hou i ka hoʻohana ʻana i ka mea ʻala a nā mea kūʻai aku, i ʻike nui ʻia ma nā ʻano ʻelima: nā mea hoʻohana i ka mea ʻala, ka waiwai o ka naʻau, ka makemake no ka "aesthetics maʻemaʻe", ka waiwai o ka naʻau a me nā wahi hoʻopili ʻike omnichannel.
(Li Xiaojie, Luna Hoʻokele Noʻonoʻo Nui, ʻOihana Hoʻonaʻauao a me nā mea kūʻai aku, Kantar Kina)
Ka manawa hoʻouna: Dec-10-2022