Thaum Lub Kaum Ob Hlis 14, 2022, Yingtong Group thiab Kantar Tuam Tshoj tau koom tes hauv kev sib tham hauv online ntawm "Leading the Tide · Creating Change" — 2022 Suav Perfume Industry Research White Paper (txuas ntxiv mus yog Daim Ntawv Dawb 3.0) hauv Shanghai.Daim Ntawv Dawb 3.0 ntawm Tuam Tshoj kev lag luam naj hoom tso tawm lub sijhawm no yog kev tshuaj xyuas dav dav thiab sib koom ua ke los ntawm Yingtong thiab Kantar los ntawm kev sib txuas cov ntaub ntawv kev lag luam tshiab thiab cov ntaub ntawv tshawb fawb txog cov neeg siv khoom, thiab nws yog thawj zaug rau Yingtong koom tes nrog hauv tsev thiab txawv teb chaws. cov kws tshaj lij.Mr. Jean-Claude Ellena, Mr. Johanna Monange, Founder of Maison 21G, Ms. Sarah Rotheram, CEO of Creed, Mr. Raymond, Founder of DOCUMENTS, Santa Maria Mr. Gian Luca Perris, CEO of Novella, Mr. CAI Fuling , Tus Lwm Thawj Coj ntawm Asia Pacific ntawm Lagardere Group, thiab lwm tus tau koom nrog hauv kev xam phaj thaum sau ntawv White Paper 3.0, kom cov ntawv dawb tshiab 3.0 tuaj yeem tsom mus rau Suav cov naj hoom ua lag luam los ntawm lub hom phiaj ntau dua thiab muaj kev pom zoo.Nyob rau hauv-tob soj ntsuam ntawm lub sab hauv thiab sab nrauv kev txhawb siab thiab xav tau kev hloov ntawm Suav cov neeg siv khoom naj hoom, kev nkag siab rau hauv txoj kev loj hlob thiab kev coj noj coj ua yav tom ntej ntawm kev lag luam, txhawm rau muab cov ntaub ntawv tseem ceeb rau kev lag luam los tshawb txog cov qauv tshiab ntawm kev lag luam olfactory. .Qhov kev tshwm sim kuj tau nyiam cov thawj coj hauv kev lag luam tshuaj tsw qab, cov neeg koom tes ua lag luam, cov xov xwm tseem ceeb thiab cov neeg ua lag luam los ntsib hauv online thiab koom nrog qhov kev tshwm sim.
Cov npe loj sib sau ua ke, txhua qhov tob ntawm kev txhais lus
Ntawm qhov chaw sib tham, Ms. Lin Jing, Tus Lwm Thawj Coj ntawm Yingtong Group, tau hais lus qhib, kev tshuaj xyuas qhov tob ntawm kev lag luam naj hoom thoob ntiaj teb tam sim no ntsib kev cuam tshuam ntawm kev sib kis thiab teeb meem kev tswj hwm.Ms. Lin Jing tau hais tias nyob rau hauv ib puag ncig tam sim no, cov saw hlau thoob ntiaj teb tau ntsib qhov kev sim siab heev.Txawm hais tias qee qhov kev lag luam poob qis tau ua rau muaj qee yam cuam tshuam rau kev lag luam tshuaj pleev ib ce thiab tshuaj tsw qab, piv nrog 50% kev nkag mus ntawm cov tshuaj pleev ib ce, qhov kev nkag mus tam sim no ntawm cov khoom siv tshuaj tsw qab hauv Suav lag luam tsuas yog 10%.Yog li ntawd, kuv ntseeg tias cov khoom naj hoom tseem muaj qhov chaw txaus thiab muaj peev xwm ua lag luam loj hauv Suav teb, thiab kuv vam tias yuav muaj kev sib koom tes nrog ntau tus neeg koom tes hauv kev lag luam naj hoom yav tom ntej.
(Lin Jing, Tus Lwm Thawj Coj ntawm Yingtong Group)
Ces Mr. Li Xiaojie, Senior research Director of Innovation & Customer Experience lag luam ntawm Kantan Tuam Tshoj, thiab Ms. Wang Wei, Chief Operating Officer ntawm Yingtong Group, ua ib tug ncauj lus kom ntxaws sib koom tes txhais cov ntsiab lus ntawm White Paper 3.0
Pib los ntawm cov neeg siv khoom kawg, Mr. Li Xiaojie tau txhais tob tob txog cov kev hloov pauv thiab cov qauv ntawm Tuam Tshoj cov naj hoom kev lag luam thiab tau hais cov lus tseem ceeb hu ua "Kev hloov pauv ntawm cov neeg siv khoom siv tshuaj tsw qab hauv 2022": Hauv cov ntsiab lus ntawm kev hloov pauv, tsis paub meej, nyuaj thiab tsis meej pem. macro ib puag ncig, lub neej thiab kev noj ntawm cov pej xeem tseem cuam tshuam tas li, tab sis piv nrog lub ntiaj teb kev ua lag luam, cov neeg siv khoom hauv Suav teb tseem nthuav tawm cov kev cia siab zoo dua rau yav tom ntej kev lag luam.Suav cov neeg siv khoom txoj kev ua neej, cov qauv siv thiab txawm tias lawv cov kev cia siab rau cov khoom kuj tau hloov pauv.Cov neeg tau txais kev pab nrhiav qhov muaj txiaj ntsig ntau dua hauv lawv lub siab thiab cia siab tias yuav qhia lawv cov saj hauv txoj kev hloov maj mam thiab maj mam.Kuj tseem muaj cov kev hloov tshiab ntawm cov neeg siv khoom xyab siv tus cwj pwm, uas feem ntau cuam tshuam txog tsib yam: cov neeg siv xyab, tus nqi ntawm kev xav, nyiam rau "kev zoo nkauj ntshiab", kev xav tus nqi thiab omnichannel cov ntaub ntawv tiv tauj.
(Li Xiaojie, Senior Research Director, Innovation & Customer Experience Business, Kantar China)
Post lub sij hawm: Dec-10-2022