Pa Disembala 14, 2022, Yingtong Gulu ndi Kantar China adachita nawo msonkhano wa atolankhani pa intaneti wa "Leading the Tide · Creating Change" - 2022 Chinese Perfume Industry Research White Paper (yomwe idatchedwa White Paper 3.0) ku Shanghai.White Paper 3.0 pamakampani onunkhira aku China omwe adatulutsidwa nthawi ino ndikuwunikanso mozama komanso mozama mothandizidwa ndi Yingtong ndi Kantar pophatikiza zidziwitso zaposachedwa zamakampani ndi kafukufuku wa ogula, ndipo ndi nthawi yoyamba kuti Yingtong agwirizane ndi zapakhomo ndi zakunja. akatswiri.Bambo Jean-Claude Ellena, Bambo Johanna Monange, Woyambitsa Maison 21G, Ms. Sarah Rotheram, CEO wa Creed, Bambo Raymond, Woyambitsa DOCUMENTS, Santa Maria Bambo Gian Luca Perris, CEO wa Novella, Bambo CAI Fuling , Wachiwiri kwa Purezidenti wa Asia Pacific a Lagardere Group, ndi ena onse adachita nawo kuyankhulana panthawi yolemba White Paper 3.0, kotero kuti pepala loyera loyera la 3.0 likhoza kuyang'ana pa msika wamafuta a ku China kuchokera kuzinthu zowonjezereka komanso zowonjezereka.Kusanthula mozama za zolimbikitsa zamkati ndi zakunja ndikusintha kofunikira kwa ogula aku China kuti amwe mafuta onunkhiritsa, kuzindikira zachitukuko komanso tsogolo lamakampaniwo, kuti apereke chidziwitso chofunikira kwamakampaniwo kuti afufuze momwe chuma chatsopano chikuyendera. .Chochitikacho chidakopanso atsogoleri amakampani onunkhiritsa, ochita nawo mabizinesi, ofalitsa nkhani komanso otsatira makampani kuti akumane pa intaneti ndikuchita nawo mwambowu.
Mayina akuluakulu asonkhanitsidwa, kutanthauzira mozungulira mozungulira
Pamalo amsonkhanowo, Mayi Lin Jing, Wachiwiri kwa Purezidenti wa Yingtong Gulu, adapereka mawu otsegulira, kusanthula mozama msika wamafuta onunkhira wapadziko lonse lapansi womwe ukukumana ndi vuto la mliri ndi zovuta zowongolera.Mayi Lin Jing adanena kuti pansi pa zomwe zikuchitika panopa, ntchito yapadziko lonse lapansi ikukumana ndi mayesero ovuta kwambiri.Ngakhale kutsika kwachuma kwinakwake kwadzetsa vuto linalake pamsika wa zodzoladzola ndi mafuta onunkhira, poyerekeza ndi kuchuluka kwa zodzoladzola 50%, kuchuluka kwamafuta onunkhira pamsika waku China ndi 10% yokha.Chifukwa chake, ndikukhulupirira kuti mafuta onunkhira akadali ndi malo okwanira komanso kuthekera kwakukulu pamsika ku China, ndipo ndikuyembekeza kuyanjana ndi anzanga ambiri m'makampani onunkhira m'tsogolomu.
(Lin Jing, Wachiwiri kwa Purezidenti wa Yingtong Gulu)
Kenako Bambo Li Xiaojie, Senior Research Director wa Innovation & Customer Experience business ku Kantan China, ndi Mayi Wang Wei, Chief Operating Officer wa Yingtong Group, anamasulira mwatsatanetsatane zomwe zili mu White Paper 3.0
Kuyambira kumapeto kwa ogula, Bambo Li Xiaojie adatanthauzira mozama kusintha ndi momwe makampani amafuta aku China adasinthira ndipo adalankhula mawu ofunika kwambiri otchedwa "The Evolution of Chinese Perfume Consumers in 2022" : Pankhani ya kusakhazikika, kusatsimikizika, zovuta komanso kusamveka bwino kwa chilengedwe, moyo ndi kadyedwe ka anthu zimakhudzidwanso nthawi zonse, koma poyerekeza ndi msika wapadziko lonse, ogula aku China akuwonetsabe ziyembekezo zabwino za momwe chuma chikuyendera m'tsogolomu.Moyo wa ogula aku China, momwe amadyera komanso zomwe amayembekezera pazogulitsa zasinthanso.Ogula amafuna kukhala apadera m'mitima yawo ndipo akuyembekeza kuwonetsa zokonda zawo m'njira zobisika komanso zobisika.Palinso zosintha zatsopano pamachitidwe ogwiritsira ntchito zofukiza ogula, zomwe zimawonekera makamaka m'magawo asanu: ogwiritsa ntchito zofukiza, kufunikira kwamalingaliro, zokonda za "kukongola koyera", kufunikira kwamalingaliro ndi zidziwitso za omnichannel.
(Li Xiaojie, Senior Research Director, Innovation & Customer Experience Business, Kantar China)
Nthawi yotumiza: Dec-10-2022