Musi waZvita 14, 2022, Yingtong Group neKantar China vakabatana vakaita musangano wepamhepo wevatori venhau we "Leading the Tide · Creating Change" - 2022 Chinese Perfume Industry Research White Paper (inozonzi White Paper 3.0) muShanghai.Iyo White Pepa 3.0 paChinese perfume indasitiri yakaburitswa panguva ino ndeye yakazara uye yakadzama wongororo yakabatanidzwa yakaitwa naYingtong neKantar nekubatanidza data remazuva ano reindasitiri uye data retsvagiridzo yevatengi, uye inguva yekutanga kuti Yingtong ishande pamwe nevekunze nevekunze. nyanzvi.VaJean-Claude Ellena, VaJohanna Monange, Muvambi weMaison 21G, Amai Sarah Rotheram, CEO weCreed, Mr. Raymond, Muvambi we DOCUMENTS, Santa Maria Mr. Gian Luca Perris, CEO weNovella, Mr. CAI Fuling , Mutevedzeri weMutungamiriri weAsia Pacific weLagardere Group, nevamwe vese vakapinda mubvunzurudzo panguva yekunyorwa kweWhite Paper 3.0, kuitira kuti White paper 3.0 itsva itarise pamusika wezvinonhuhwirira wekuChina kubva kune chinangwa uye maonero akazara.Kuongorora kwakadzama kwekukurudzira kwemukati nekunze uye kuda shanduko yevatengi veChinese pakushandisa pefiyumu, nzwisiso yemaitiro ekusimudzira uye ramangwana reindastiri, kuitira kuti ipe chirevo chakakosha cheindasitiri kuti iongorore maitiro matsva ehupfumi hwekunhuhwirira. .Chiitiko ichi chakakwezvawo vatungamiriri veindasitiri yekunhuhwirira, vashandi vebhizinesi, vezvenhau uye vateveri veindasitiri kusangana online uye kutora chikamu muchiitiko ichi.
Mazita makuru akaungana, kudzika-kwese kwekududzirwa
Panzvimbo yemusangano, Amai Lin Jing, mutevedzeri wemutungamiri weYingtonng Group, vakapa hurukuro yekuvhura, ongororo yakadzama yemusika wepasi rose wezvinonhuhwirira wakatarisana nekukanganisa kwedenda uye matambudziko ekutonga.Amai Lin Jing vakati pasi pemamiriro ezvinhu aripo iye zvino, kutengeswa kwepasi rose kwakatarisana nemuedzo wakaoma zvikuru.Kunyangwe imwe dhigirii yekuderera kwehupfumi yakonzera imwe kukanganisa pamusika wezvizora uye pefuyumu, zvichienzaniswa ne50% yekupinda kwezvizoro, mwero wazvino wekupinda kwezvinhu zvinonhuhwirira mumusika weChina ingori gumi muzana.Naizvozvo, ndinotenda kuti zvigadzirwa zvepefiyumu zvichine nzvimbo yakakwana uye mukana mukuru wemusika muChina, uye ndinotarisira kuwirirana nevamwe vakawanda muindasitiri yepefiyumu mune ramangwana.
(Lin Jing, Mutevedzeri Mukuru weYingtong Group)
Ipapo Mr. Li Xiaojie, Senior research Director weInnovation & Customer Experience bhizinesi reKantan China, naMai Wang Wei, Chief Operating Officer weYingtong Group, vakaita tsananguro yakabatana yezviri mukati meWhite Paper 3.0
Kutanga kubva kumagumo evatengi, VaLi Xiaojie vakadudzira zvakadzama shanduko nemaitiro eindasitiri yemafuta ekuChina uye vakapa hurukuro yakakosha yakanzi "Kushanduka kweVatengi veChinese Perfume muna 2022" : Mumamiriro ezvinhu ekusagadzikana, kusava nechokwadi, kuomarara uye kusanzwisisa. nharaunda yakakura, hupenyu uye kushandiswa kweveruzhinji zvinogara zvichikanganiswa, asi zvichienzaniswa nemusika wepasi rose, vatengi veChinese vachiri kuratidza tarisiro iri nani yemaonero ehupfumi mune ramangwana.Mararamiro evatengi veChinese, maitiro ekushandisa uye kunyangwe zvavanotarisira kune zvigadzirwa zvachinjawo.Vatengi vanotsvaga humwe hune chinangwa mumwoyo yavo uye vanotarisira kuratidza zvavanoda nenzira dzakajeka uye dzakajeka.Kune zvakare shanduko nyowani mumaitiro evatengi ekushandisa rusenzi, ayo anonyanya kuratidzwa muzvikamu zvishanu: vanoshandisa rusenzi, kukosha kwemanzwiro, kufarira kwe "pure aesthetics", kukosha kwemanzwiro uye omnichannel ruzivo rwekusangana nzvimbo.
(Li Xiaojie, Senior Research Director, Innovation & Customer Experience Business, Kantar China)
Nguva yekutumira: Zvita-10-2022