Ka la 14 Tšitoe 2022, Yingtong Group le Kantar China ka kopanelo ba ile ba tšoara kopano ea boralitaba ea inthaneteng ea “Leading the Tide · Creating Change” — 2022 Chinese Perfume Industry Research White Paper (eo hamorao e tla bitsoa White Paper 3.0) Shanghai.White Paper 3.0 mabapi le indasteri ea litlolo tsa China e lokollotsoeng lekhetlong lena ke tlhahlobo e felletseng le e tebileng e kopanetsoeng ke Yingtong le Kantar ka ho kopanya lintlha tsa morao-rao tsa indasteri le lintlha tsa lipatlisiso tsa bareki, 'me ke lekhetlo la pele hore Yingtong e sebelisane le naha le kantle ho naha. litsebi.Monghali Jean-Claude Ellena, Monghali Johanna Monange, Mothehi oa Maison 21G, Mofumahali Sarah Rotheram, CEO oa Creed, Monghali Raymond, Mothehi oa DOCUMENTS, Santa Maria Monghali Gian Luca Perris, CEO oa Novella, Monghali CAI Fuling , Motlatsi oa Motlatsi oa Asia Pacific oa Sehlopha sa Lagardere, le ba bang kaofela ba ile ba kenya letsoho lipuisanong nakong ea ho ngoloa ha White Paper 3.0, e le hore pampiri e ncha ea White Paper 3.0 e ka lebisa tlhokomelo 'marakeng oa litlolo tsa Sechaena ho tloha ponong e nang le sepheo le e pharaletseng.Tlhahlobo e tebileng ea ts'usumetso ea kahare le kantle le tlhoko ea liphetoho tsa bareki ba Machaena bakeng sa tšebeliso ea litlolo, temohisiso mabapi le mokhoa oa nts'etsopele le tataiso ea nakong e tlang ea indasteri, e le ho fana ka tšupiso ea bohlokoa bakeng sa indasteri ho hlahloba mokhoa o mocha oa moruo o monate. .Ketsahalo ena e boetse e hohetse baetapele ba indasteri ea litlolo tse nkhang hamonate, balekane ba khoebo, boralitaba le balateli ba indasteri ho kopana inthaneteng le ho nka karolo ketsahalong eo.
Mabitso a maholo a bokane, botebo bo pota-potileng ba tlhaloso
Sebakeng sa kopano, Mofumahali Lin Jing, Motlatsi oa mopresidente oa Yingtong Group, o ile a fana ka puo e qalang, tlhahlobo e tebileng ea 'maraka oa hajoale oa lefats'e oa litlolo o shebaneng le phello ea seoa sena le mathata a taolo.Mofumahali Lin Jing o boletse hore tlas'a tikoloho ea hajoale, ketane ea phepelo ea lefats'e e tobane le teko e matla haholo.Leha boemo bo itseng ba ho putlama ha moruo bo bakile tšusumetso e itseng 'marakeng oa litlolo le litlolo, ha ho bapisoa le sekhahla sa ho kenella sa 50% sa litlolo, sekhahla sa hajoale sa ho kenella ha lihlahisoa tsa litlolo 'marakeng oa China ke 10% feela.Ka hona, ke lumela hore lihlahisoa tse nkhang hamonate li ntse li e-na le sebaka se lekaneng le menyetla e meholo ea 'maraka Chaena,' me ke tšepa ho lumellana le balekane ba bangata ba indasteri ea litlolo nakong e tlang.
(Lin Jing, Motlatsi e Moholo oa Mopresidente oa Yingtong Group)
Eaba Monghali Li Xiaojie, Mookameli e Moholo oa lipatlisiso oa Innovation & Customer Experience khoebo ea Kantan China, le Mme Wang Wei, Mookameli oa Ts'ebetso ea Yingtong Group, ba ile ba etsa tlhaloso e qaqileng e kopanetsoeng ea litaba tsa White Paper 3.0
Ho tloha qetellong ea bareki, Monghali Li Xiaojie o hlalositse ka botebo liphetoho le mekhoa ea indasteri ea litlolo tsa China mme a fana ka puo ea sehlooho e bitsoang "The Evolution of Chinese Perfume Consumers in 2022" : Boemong ba ho hloka botsitso, ho se tsitse, ho rarahana le ho se utloisisehe ha tikoloho e kholo, bophelo le tšebeliso ea sechaba le tsona li lula li ameha, empa ha li bapisoa le 'maraka oa lefats'e, bareki ba Machaena ba ntse ba hlahisa litebello tse betere bakeng sa chebo ea moruo ea kamoso.Mekhoa ea bophelo ea bareki ba Machaena, mekhoa ea ho sebelisoa esita le litebello tsa bona bakeng sa lihlahisoa le tsona li fetohile.Bareki ba phehella ho ikhetha ho nang le moelelo ka lipelong tsa bona 'me ba tšepa ho bontša litakatso tsa bona ka litsela tse poteletseng le tse poteletseng.Ho boetse ho na le liphetoho tse ncha boitšoarong ba bareki ba tšebeliso ea libano, tse bonahatsoang haholo-holo likarolong tse hlano: basebelisi ba libano, boleng ba maikutlo, khetho ea "bokhabane bo hloekileng", boleng ba maikutlo le lintlha tsa ho ikopanya le boitsebiso bohle.
(Li Xiaojie, Motsamaisi e Moholo oa Lipatlisiso, Khoebo ea Boqapi le Boiphihlelo ba Bareki, Kantar China)
Nako ea poso: Dec-10-2022