Ngomhla we-14 kaDisemba, i-2022, iQela le-Yingtong kunye ne-Kantar China ngokudibeneyo babambe inkomfa ye-intanethi ye-intanethi ye-"Leading the Tide · Ukudala utshintsho" - IPhepha leNgcaciso yoPhando lwe-Perfume yaseTshayina yowama-2022 (emva koku kuthiwa yi-White Paper 3.0) eShanghai.IPhepha leNgcaciso yoMgaqo-nkqubo 3.0 kushishino lwesiqholo saseTshayina olukhutshwe ngeli xesha luphononongo olubanzi nolunzulu oluqhutywa ngokudibeneyo nguYingtong noKantar ngokudibanisa idatha yoshishino lwamva nje kunye nedatha yophando lwabathengi, kwaye lixesha lokuqala leYingtong ukusebenzisana nasekhaya nakwamanye amazwe. iingcali.UMnu uJean-Claude Ellena, uMnu. Johanna Monange, uMseki we-Maison 21G, uNksz Sarah Rotheram, i-CEO yeCreed, uMnu Raymond, uMseki we-DOCUMENTS, uSanta Maria uMnumzana Gian Luca Perris, i-CEO ye-Novella, uMnu. CAI Fuling , I-Vice-President yase-Asia Pacific yeQela laseLagardere, kunye nabanye bonke bathathe inxaxheba kudliwano-ndlebe ngexesha lokubhalwa kwePhepha leNgcaciso ye-3.0, ukwenzela ukuba iphepha elitsha le-White paper 3.0 ligxininise kwi-market ye-perfume yaseTshayina kwinjongo engaphezulu kunye nembono ebanzi.Uhlalutyo olunzulu lwenkuthazo yangaphakathi nangaphandle kunye notshintsho olufunekayo kubathengi baseTshayina ekusetyenzisweni kwe-perfume, ingqiqo kwindlela yophuhliso kunye nolwalathiso lwexesha elizayo loshishino, ukwenzela ukubonelela ngesalathiso esixabisekileyo kumashishini ukuhlola indlela entsha yoqoqosho oluvumbayo. .Lo msitho uphinde watsala iinkokeli zeshishini levumba elimnandi, amaqabane oshishino, amajelo eendaba aphambili kunye nabalandeli beshishini ukuba badibane kwi-Intanethi kwaye bathathe inxaxheba kulo msitho.
Amagama amakhulu aqokelelwe, ubunzulu obujikelezileyo bokutolika
Kwindawo yenkomfa, uNksz Lin Jing, u-Vice-mongameli ophezulu we-Yingtong Group, wanikela intetho yokuvula, uhlalutyo olunzulu lwemarike yangoku ye-perfume yehlabathi ejongene nempembelelo yobhubhane kunye neengxaki zokulawula.UNksz Lin Jing uthe phantsi kwendawo yangoku, ikhonkco lokubonelela ngehlabathi lijongene novavanyo olunzima kakhulu.Nangona iqondo elithile lokudodobala koqoqosho liye labangela impembelelo ethile kwimarike yezithambiso kunye ne-perfume, xa kuthelekiswa ne-50% yezinga lokungena kwezithambiso, izinga langoku lokungena kweemveliso ze-perfume kwimarike yaseTshayina yi-10 kuphela.Ke ngoko, ndiyakholelwa ukuba iimveliso zeziqholo zisenendawo eyaneleyo kunye namandla amakhulu entengiso eTshayina, kwaye ndiyathemba ukuba ndiza kusebenzisana namaqabane amaninzi kushishino lweziqholo kwixesha elizayo.
(ULin Jing, uSekela Mongameli oPhezulu weQela le-Yingtonng)
Emva koko uMnu. Li Xiaojie, uMlawuli oPhezulu woPhando lwe-Innovation & Customer Experience business yaseKantan China, kunye noNksz Wang Wei, iGosa eliPhezulu leMisebenzi yeQela le-Yingtong, wenza inkcazo edibeneyo edibeneyo yeziqulatho zePhepha leNgcaciso ye-3.0
Ukuqala ukusuka ekupheleni kwabathengi, uMnu. Li Xiaojie watolika ngokunzulu utshintsho kunye neendlela zoshishino lweziqholo zaseTshayina kwaye wanikela intetho ephambili enesihloko esithi "I-Evolution of Chinese Perfume Consumers ngo-2022" : Kumxholo wokuguquguquka, ukungaqiniseki, ukuntsokotha kunye nokungaqondakali kwe Imo engqongileyo enkulu, ubomi kunye nokusetyenziswa koluntu nako kuhlala kuchaphazeleka, kodwa xa kuthelekiswa nemarike yehlabathi, abathengi baseTshayina basavakalisa ulindelo olungcono kwinkangeleko yoqoqosho yexesha elizayo.Indlela yokuphila yabathengi baseTshayina, iipatheni zokusebenzisa kunye nezinto abazilindeleyo kwiimveliso nazo zitshintshile.Abathengi basukela ububodwa obunentsingiselo ngakumbi ezintliziyweni zabo kwaye banethemba lokubonisa izinto abazithandayo ngeendlela ezichuliweyo nezichuliweyo.Kukwakho notshintsho olutsha kwindlela abathengi abasebenzisa ngayo isiqhumiso, olubonakaliswa ikakhulu kwimiba emihlanu: abasebenzisi besiqhumiso, ixabiso leemvakalelo, ukukhetha “ubuhle obusulungekileyo”, ixabiso leemvakalelo kunye neendawo zoqhagamshelwano zolwazi lwe-omnichannel.
(ULi Xiaojie, uMlawuli oPhezulu woPhando, uTshintsho kunye noShishino lwamava oMthengi, eKantar China)
Ixesha lokuposa: Dec-10-2022