Ngomhla ziyi-14 kuZibandlela 2022, i-Yingtong Group kanye ne-Kantar China ngokuhlanganyela babambe ingqungquthela yabezindaba eku-inthanethi ethi “Leading the Tide · Creating Change” — Iphepha Elimhlophe Locwaningo Lwezimboni Zase-China lango-2022 (elizobizwa kamuva ngokuthi I-White Paper 3.0) e-Shanghai.I-White Paper 3.0 embonini yeziqholo yaseShayina ekhishwe kulokhu iwukubuyekezwa okuphelele nokujulile okwenziwa ngokuhlanganyela yi-Yingtong kanye ne-Kantar ngokuhlanganisa idatha yakamuva yemboni kanye nedatha yocwaningo lwabathengi, futhi kungokokuqala ukuthi i-Yingtong isebenzisane nasekhaya nabangaphandle. ochwepheshe.UMnu Jean-Claude Ellena, uMnu. Johanna Monange, Umsunguli we-Maison 21G, uNksz Sarah Rotheram, i-CEO ye-Creed, uMnu Raymond, Umsunguli we-DOCUMENTS, uSanta Maria uMnu Gian Luca Perris, i-CEO ye-Novella, uMnu CAI Fuling , IPhini likaMongameli we-Asia Pacific we-Lagardere Group, kanye nabanye bonke babambe iqhaza ekuxoxweni ngesikhathi sokubhalwa kwe-White Paper 3.0, ukuze i-White paper 3.0 entsha ingagxila emakethe yamakha aseShayina ngombono onenjongo futhi obanzi.Ukuhlaziywa okujulile kwezisusa zangaphakathi nezangaphandle kanye nokufunwa kwezinguquko zabathengi baseShayina ukuze basetshenziswe iziqholo, ukuqonda indlela yentuthuko nesiqondiso sesikhathi esizayo semboni, ukuze kunikezwe inkomba ebalulekile embonini ukuhlola umkhuba omusha womnotho wokuhogela. .Lo mcimbi uphinde waheha abaholi bezimboni zephunga elimnandi, abalingani bebhizinisi, abezindaba abajwayelekile nabalandeli bezimboni ukuthi bahlangane ku-inthanethi futhi babambe iqhaza kulo mcimbi.
Amagama amakhulu aqoqiwe, ukujula okuphelele kokuhumusha
Esikhungweni somhlangano, uNksz Lin Jing, iPhini likamongameli omkhulu we-Yingtonng Group, wethula inkulumo yokuvula, ukuhlaziya kabanzi imakethe yamakha yomhlaba yamanje ebhekene nomthelela walolu bhubhane kanye nezinkinga zokuphatha.UNksz Lin Jing uthe ngaphansi kwesimo samanje, uchungechunge lokuhlinzekwa kwempahla emhlabeni wonke lubhekene novivinyo olunzima kakhulu.Nakuba izinga elithile lokuwohloka komnotho lidale umthelela othile emakethe yezimonyo neziqholo, uma kuqhathaniswa nezinga lokungena elingu-50% lezimonyo, izinga lamanje lokungena lemikhiqizo yeziqholo emakethe yaseShayina liyi-10% kuphela.Ngakho-ke, ngikholelwa ukuthi imikhiqizo yamakha isenayo indawo eyanele namandla amakhulu emakethe e-China, futhi ngithemba ukuthi ngizosebenzisana nabalingani abaningi embonini yamakha esikhathini esizayo.
(ULin Jing, iPhini Likamongameli Omkhulu we-Yingtonng Group)
UMnu. Li Xiaojie, uMqondisi Omkhulu wocwaningo webhizinisi le-Innovation & Customer Experience yase-Kantan China, kanye noNkz. Wang Wei, Isikhulu Esibhekele Ukuqhutshwa kwe-Yingtong Group, benza incazelo eningiliziwe ngokuhlanganyela yokuqukethwe kwe-White Paper 3.0
Kusukela ekugcineni kwabathengi, uMnu. Li Xiaojie uchaze ngokujulile izinguquko nezitayela zemboni yeziqholo yaseShayina futhi wethula inkulumo eyisihluthulelo enesihloko esithi “The Evolution of Chinese Perfume Consumers in 2022″ : Esimeni sokuguquguquka, ukungaqiniseki, ukuba yinkimbinkimbi kanye nokungaqondakali kwe imvelo enkulu, impilo kanye nokusetshenziswa komphakathi nakho kuthinteka njalo, kodwa uma kuqhathaniswa nezimakethe zomhlaba, abathengi baseShayina basazwakalisa amathemba angcono mayelana nombono wezomnotho wesikhathi esizayo.Indlela yokuphila yabathengi baseShayina, amaphethini okusetshenziswa kwayo ngisho nalokho abakulindele emikhiqizweni nakho kushintshile.Abathengi baphishekela ukuhluka okunenjongo kakhudlwana ezinhliziyweni zabo futhi bathemba ukukhombisa abakuthandayo ngezindlela ezicashile nezicashile.Kukhona futhi izinguquko ezintsha endleleni abathengi abasebenzisa ngayo impepho, ezibonakala ngokuyinhloko ezicini ezinhlanu: abasebenzisi bempepho, ukubaluleka kwemizwelo, okuthandwayo “kobuhle obumsulwa”, ukubaluleka kwemizwelo kanye nezindawo zokuxhumana zolwazi lweziteshi zonke.
(ULi Xiaojie, uMqondisi Omkhulu Wocwaningo, Ibhizinisi Lezinto Ezintsha Nesipiliyoni Sekhasimende, eKantar China)
Isikhathi sokuthumela: Dec-10-2022